Animating Layouts with the FLIP Technique

User interfaces are most effective when they are intuitive and easily understandable to the user. Animation plays a major role in this - as Nick Babich said, animation brings user interfaces to life. However, adding meaningful transitions and micro-interactions is often an afterthought, or something that is "nice to have" if time permits. All too often, we experience web apps that simply "jump" from view to view without giving the user time to process what just happened in the current context.