material design

Material Design Animation Guides

I've seen two guides posted to Medium about animation in the last month that have seriously blown up!

There is a lot to learn in each one! The demonstration animations they use are wonderfully well done and each guide demonstrates an interesting and effective animation technique, often paired next to a less successful technique to drive the point home. They are both heavily focused on Material Design though, which is fine, but I think Val Head said it best:

Google wrote material design for branding Google things. When you use material design on things that aren’t Google, you’re kind of using Google’s branding on a thing that is not Google, and that’s weird. Material design is Google’s opinion on motion. It’s Google’s branding opinion on motion. It’s not a de facto standard of how motion should happen.

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