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Google Analytics Data Studio

I've said a number of times in the past:

I wish I could just check a checkbox and make certain Google Analytics data public.

I get that analytics can be a very private thing for some sites. I think there are just as many sites where that data just doesn't need to be private. Not only would it be interesting, but insight might be gleaned from having more eyeballs on the data, and it could contribute to a wider data … Read article

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Google Analytics Can Show You Screen Resolution ≠ Browser Window

It was five years ago when I wrote Screen Resolution ≠ Browser Window. The idea was that, at the time, there was a lot of talk about monitor size in relation to how we design websites. JavaScript is happy to tell the dimensions of a monitor: screen.width. But how useful is that? Isn't it more useful to know how big the actual browser window is? Of course, it is. We don't write media queries based on screen.width, … Read article

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Learning to Use Google Analytics More Effectively at CodePen

Here's how most people use Google Analytics: you copy and paste the default tracking snippet into your templates. Look at the pageview data that comes in. That's all good, but that isn't the most useful analytics for many sites. Google Analytics can track just about anything. It's very flexible and very powerful. Philip Walton and I co-wrote this article to show you how to do some custom GA stuff to help you collect data you maybe didn't know you could Read article

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