the datasets weren’t even close for me.
There are two huge things that affect these numbers:
- Netlify doesn’t filter things out of that log, meaning bots are counted in addition to regular people visiting.
So I’d say: Netlify probably has more accurate numbers, but a bit inflated from the bots.
Also worth noting, you can do server-side Google Analytics. I’ve never seen anyone actually do it but it seems like a good idea.
One bit of advice from Jim:
Never assume too much from a single set of data. In other words, don’t draw all your data-driven insights from one basket.