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Every Website is an Essay

Every website that’s made me oooo and aaahhh lately has been of a special kind; they’re written and designed like essays. There’s an argument, a playfulness in the way that they’re not so much selling me something as they are trying to convince me of the thing. They use words and type and color in a way that makes me sit up and listen.

And I think that framing our work in this way lets us web designers explore exciting … Read article “Every Website is an Essay”

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