Brad Frost's "Just" article from a few years ago has struck a fresh nerve with folks. It's a simple word that can slip out easily, that might be invoked to keep text casual-feeling, but the result can be damaging. Brad:
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The amount of available knowledge in our field (or any field really) is growing larger, more complex, and more segmented all the time. That everyone has downloaded the same fundamental knowledge on any topic is becoming less and less probable.