easing

ease-out, in; ease-in, out

We got to talking about easing in a recent episode of ShopTalk with Val Head and Sarah Drasner. Easing is important stuff when it comes to animations and transitions. Combined with the duration, it has a huge effect on the feel of change. If you're taking animation seriously as part of the brand on a project, you should define and consistently use easings.

That said, it's a balance between:

  • Crafting/using easings that match your brand
  • Adhering to soft "rules" about what type of easings are appropriate when

(more…)

icon-anchoricon-closeicon-emailicon-linkicon-logo-staricon-menuicon-nav-guideicon-searchicon-staricon-tag