We got to talking about easing in a recent episode of ShopTalk with Val Head and Sarah Drasner. Easing is important stuff when it comes to animations and transitions. Combined with the duration, it has a huge effect on the feel of change. If you're taking animation seriously as part of the brand on a project, you should define and consistently use easings.
That said, it's a balance between:
- Crafting/using easings that match your brand
- Adhering to soft "rules" about what type of easings are appropriate when