Andrew Coyle on when to use
- Don't use them as a label
- Don't use them as a secondary label
- Don't use them as example input
- Don't use them as helper text
Which amounts to pretty much: "Don't use them". Notice there are no examples of good use cases, and even the examples in the "Do" graphics just say "Placeholder Text", which isn't exactly demonstrative of usefulness.
I wonder if placeholder text will fall completely out of favor.… Read article