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A Primer on Display Advertising for Web Designers

A lot of websites (this one included) rely on advertising as an important revenue source. Those ad placements directly impact the interfaces we build and interact with every day. Building layouts with ads in them is a dance of handling them in fluid environments, and also balancing the need to showcase our content and highlight the ads to make sure they are effective.

In this post, I am going to share a few tips and ideas for integrating ad units … Read article “A Primer on Display Advertising for Web Designers”

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How Facebook Avoids Ad Blockers

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Lazy Loading Responsive Adsense Ads

You’ve been hard at work optimizing your site. You’ve already done things like lazy-loading Google Maps and been wondering if there was anything else you could do. For example, is there anything we can do to improve the loading of ads? Good news, there is some things you can do. You can respect the user’s mobile data plan by loading ads only when they are likely to appear in the viewport zone. You can also serve ads in the right … Read article “Lazy Loading Responsive Adsense Ads”

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