The JAMstack Landscape

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It’s no big secret that Netlify invented the term JAMstack. While it’s possible to embrace the JAMstack without using Netlify, it’s notable that Netlify is at the very heart of the whole “JAMstack landscape.”

What does “JAMstack landscape” even mean? I like the term because it sets the stage that JAMstack isn’t just this one thing, but a way of building sites by piecing together a bunch of different ideas, the most important of which is static file hosting. It’s so important, I once jokingly called it SHAMstack. With static hosting at the core, it means that everything else you need to do can’t rely on hosted server-side languages, at least not right alongside the production website on the same server.

Without any server-side language available, how do you process your forms? Netlify does it for you. But there are a bunch of other services out there also.

What if you need to do your own special processing of data? That’s what cloud functions are for, and Netlify does it for you, but there are other services in the space.

What if you need a login system? Netlify does that along with other companies.

So that’s what “landscape” means. There are lots of companies, all involved in some slice of this pie. That’s something that makes Netlify so interesting. You can use them for just about every slice of that pie, and it’s a damn tasty pie (i.e. they do a great job of all the services they offer).

If it’s helpful to visualize, every time I hear JAMstack landscape mentioned, it’s always accompanied by this image from and this image from Redpoint.