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August 3, 2014 at 2:14 am #177138Jeremy EnglertParticipant
There’s definitely not going to be a “right” answer to this question, but I think it can lead to a great discussion. We are building a website for a client who has two locations, we are going to use a URL structure similar to this:
http://www.Brand.com (this would be a landing page where users would select a location)
http://www.Brand.com/Atlanta
http://www.Brand.com/BostonHowever, we still want to focus on local SEO – so our deeper URL structure will be:
http://www.Brand.com/Atlanta/Auto-Accident-Lawyer
http://www.Brand.com/Atlanta/Motorcycle-Accident-Lawyer
http://www.Brand.com/Boston/Auto-Accident-Lawyer
http://www.Brand.com/Boston/Motorcycle-Accident-LawyerThe content on those pages will be unique and target local keywords. Each “version” of the website will have a navigation specific to that location. For example, once a user clicks into the Boston website, all of the navigation items will pertain to Boston.
However, we run into an issue with the blog. Both locations will be using the same blog content, which ends up looking something like this:
http://www.Brand.com/Atlanta/Blog/Blog-Article
http://www.Brand.com/Boston/Blog/Blog-ArticleThis obviously creates duplicate content. We could do something such as this:
http://www.Brand.com/Blog/Blog-Article
However, as noted above, each local version of the website has a separate navigation (this keeps a user in Boston on the Boston version of the website). So have a centralized blog is far from ideal unless navigations for both locations are included – which would allow users to return back to their local website.
From my understanding, duplicate content doesn’t necessarily “hurt” your SERPs, it simply keeps one of the duplicated pages from ranking.
So the question comes down to this, is duplicate content a big enough issue to restructure a website to use a centralized blog?
August 3, 2014 at 11:08 am #177427__ParticipantThere’s definitely not going to be a “right” answer to this question …
Use
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