Re: Mail via smtp to hotmail -> ! junk mail :-(

[Chris Coyier]

It’s a classic problem really… with Are My Sites Up we only get a 85% or so successful delivery rate… which is a pretty terrible place to lose customers.

plain text is better than HTML…
don’t litter the email with links, one or two…
be honest and clear with the writing…
avoid words that could seem like spam to a bot reader…

There are some fancy technological things you can do too, but they are above my head.