Re: Is using css to show a logo in place of h1 text against google rules?

[Senff]

In my opinion, SEO/SEM is not an exact science, not even for Google’s algorhytms. It’s just as hit and miss as, say, marketing or PR. It’s a combination of so many things, sometimes things help, sometimes they don’t.

Having said that…

If you look on this page (I looked because from one day to the other, my own site is not listed in Google anymore when you do a simple search for “senff”….), it says the following:

“However, certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index.“

Again, it’s not an exact science because I’m sure it’s not a crime to do this for H1’s, but still, if you follow it to the letter, it’s bad practice.