I polled a group of WordPress developers about schemas the other day and was surprised by the results. Even though almost all of them had heard of schemas and were aware of the potential benefits they provide, very few of them were actually using them on a project.
If you're unfamiliar with schemas, they are HTML attributes that help search engines understand the content structure and know how to display it correctly in search engine results. We've all worked on projects where SEO was a big ol' concern, so schemas can be a key deliverable to help optimize and delivering search performance.
We're going to dig into the concept of schemas a little more in this post and then walk through a real-life application of how to use them in a WordPress environment.