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Search Engin Links

  • # December 20, 2011 at 1:17 pm

    I’ve been working on some SEO the past few days now and i can’t seem to figure this one out. I thought someone here might be able to help me.

    When searching for a site on Google or any other search engine some sites return the usual meta data you’d expect but also you’ll find two columns of links underneath, so for example, if you search for, css-tricks it returns with the description and the two columns of links. The left one has, Video Screencasts, code snippets, downloads and Forum the right column varies depending on which search engine you are using.

    Does anyone know how to achieve this in my site or can they point me to any articles online that might be able to help me?

    Thank you,

    Cameron

    # December 20, 2011 at 2:45 pm

    This is completely controlled by Google. The only thing you can do is turn it off if they start showing up.

    # December 23, 2011 at 8:46 am

    Hey TheDoc,

    Thanks for your reply, so the search engines control this feature and decide what sites to include these on? Do you know why they show up for some sites and not others?

    I don’t understand how or why you would want to turn it off? Does it not make the site look more reputable?

    Thanks,

    Cameron

    # December 26, 2011 at 6:22 pm

    Hey Cameron – sometimes it’ll create ‘sitelinks’ that you don’t actually want to appear.

    You can read more about them here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334

    # December 26, 2011 at 7:40 pm

    It started doing this on a site I manage for a recruitment business, however a lot of the stuff it was showing up were job vacancies which, by the time they had been indexed as site links, were no longer relevant, so we had to make sure Google excluded all vacancies.

    I do think it makes a site look more reputable though. A good site structure is the first thing to think about

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