I’ve been working on some SEO the past few days now and i can’t seem to figure this one out. I thought someone here might be able to help me.
When searching for a site on Google or any other search engine some sites return the usual meta data you’d expect but also you’ll find two columns of links underneath, so for example, if you search for, css-tricks it returns with the description and the two columns of links. The left one has, Video Screencasts, code snippets, downloads and Forum the right column varies depending on which search engine you are using.
Does anyone know how to achieve this in my site or can they point me to any articles online that might be able to help me?
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It started doing this on a site I manage for a recruitment business, however a lot of the stuff it was showing up were job vacancies which, by the time they had been indexed as site links, were no longer relevant, so we had to make sure Google excluded all vacancies.
I do think it makes a site look more reputable though. A good site structure is the first thing to think about