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Erik Kennedy says:

Three Ways to Distinguish a Site From the Norm

In an age where so much web design is already neat, clean, and simple, I can think of three ways to distinguish your site from the norm:

  1. Stunning visuals that cannot be created in UI vector editors, like Figma and Sketch
  2. Beautifully-animated interactions that cannot be dreamt in the language of Stacks of Rectangles
  3. Typography

The third is the most accessible, and an awesome place to differentiate your brand. Accordingly, look for a renaissance of type — a flourishing of serifs, throwbacks, quirky fonts, and genre-bending typefaces. Expect that font pairing will become an even more important skill, and picking great fonts for your brand will carry even more weight in the near future.

After all, it’s basically a design cheat code.

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