Mailchimp: Grow sales with Customer Journey Smarts
I’d love to say I can choose a typeface based on its history, structure, form, characteristics and fancy stuff like that. But usually it’s more like seeing examples like this, being all “woah that looks hot”, and imagining how it would work in the project I’m working on.
Created by @femmebot, with submissions by a bunch of folks. As part of this, which is chock full of good ideas.