The interaction of flipping through the burgers like a Roladex is awesome. The photography of the burgers is excellent.
I use LittleSnapper to take the screenshots in this gallery, store them locally, back up with Dropbox, and upload via FTP to this site.
Totally love that the shape of the book is a rounded square, which makes for a perfect iPhone icon. But strangely, they don't use this as the iPhone icon.
Love the lined shadows, and contrast of realistic texture and un-realistic jagged edge.