• # December 30, 2012 at 12:18 am

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    Right! Good comparisons. What I talk to my clients about frequently is activity versus actual return. For most of the people I work with, they’ve got to be smart with their time because they usually wear a lot of hats in the business (if it isn’t just a sole proprietor). So we usually end up talking about developing an intentional strategy that revolves around – what they can actually deliver, in what medium makes sense, where their audience is actually engaged. It’s not enough to just do whatever you hear is popular. Unless it’s actually bringing revenue back to the business somehow, it’s a massive waste of time.

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