You could do as Apple does and make your typography the way you want!
Apple has received a lot of backlash for using Neue Helvetica. I wouldn’t necessarily use them as an example for inspiration. Probably why they listed a job for a font developer soon after.
Wow, I can’t believe I just recommended that, it will effect your SEO.
Otherwise, if you don’t want to pay – use google fonts
Very few are truly optimized for the web in Google’s library. Honestly, I’d rather use Verdana or Georgia.