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Sorry for the original brevity… in the plugin you set variables and values. For testing purposes, I’m using this page: http://marineagency.com/testing/
For the variable utm_source and matching value skin_inc, the result correctly displays a trackable phone number for this print advertising campaign.
If someone clicks on an ad with the embedded link http://marineagency.com/testing/?utm_source=skin_inc, the target page displays a phone number associated with this campaign. I’m trying to get a default number to display if no such variable is present in the URL (if they navigate directly to http://marineagency.com/testing/).