Cargo cult analytics

Avatar of Chris Coyier
Chris Coyier on

DigitalOcean joining forces with CSS-Tricks! Special welcome offer: get $100 of free credit.

There is a lot to quote in this great article by Stijn Debrouwere:

There’s nothing like a dashboard full of data and graphs and trend lines to make us feel like grown ups.

… metrics only make sense when you’re going to do something with them.

I’ve never seen a news organization that has a workflow that would allow them to routinely respond to their readers’ behavior right now.

1) Have an idea where, depending on data, you’ll do A, B, or C. 2) THEN look at data. 3) Then do A, B, or C.

Direct Link →