Articles by
Adam Coti

Twenty Years as a Freelance Web Developer: Wisdom Gained and Lessons Learned

In the summer of 1998, when President Clinton fended off allegations of sexual impropriety and Donald Trump filmed a cameo in a Woody Allen movie, I embarked on my career as a freelance web developer. Twenty years and more than 300 websites later, I’m still at it—always working on my own and always from home. Over that time, I’ve had the pleasure of partnering with many prominent advertising agencies and boutique design firms as well as scores of local businesses and individuals.

Those interested in making the switch to freelancing have often asked me for advice, and I’ve been happy to help with whatever words of wisdom I can provide. This article is a distillation of much of that. And it may prove helpful not only to developers and programmers who wish to freelance, but also designers, project managers, copywriters—anyone who desires to work independently from home in our industry. It’s a career path that I have loved, but it’s not for everyone.

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The Narrative Browser Using Articulate.js

Many sites with lots of written content employ specially crafted print style sheets. That way, a user can print out the relevant content without wasting paper on navigation, ads, or anything else not germane.

Articulate.js, a jQuery plugin, is what I consider the narrative equivalent. With as little as one line of code, it enables developers to create links that allow users to click, sit back, and listen to the browser read aloud the important content of a web page. In some ways, it can turn a thoughtful essay or article into a mini podcast. And because it uses built-in JavaScript functionality, no browser extensions or other system software is needed.

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The Simplest (and Most Performant) Way to Offer Sharing Links for Social Media

This past summer, I wrote The Essential Meta Tags for Social Media about how developers can prepare web pages to optimize their appearance when shared on social media. But what about creating the links to let users share these web pages? Facebook, Twitter, and LinkedIn offer numerous ways to do this, some involving button generators and others that require external JavaScript. To avoid all of that, though, you can create your own links to share web pages. And the best part is that it’s simple to do yourself. Here’s how.

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The Essential Meta Tags for Social Media

These days, almost every website encourages visitors to share its pages on social media. We’ve all seen the ubiquitous Facebook and Twitter icons, among others, just begging to be clicked. This comes as no surprise as sharing via social media, the internet incarnation of word-of-mouth, is one of the most effective ways for businesses and individuals to gain awareness.

When users choose to share these links, it is tasked to the web developer to make sure that the associated web pages are properly prepared, which is what we’ll look at now. Facebook and Twitter are, by far, the most popular social media platforms, so let’s focus on those two.

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