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OK, I’m not a McDonalds fan in the least but I have to say that this page is pretty badass. How did they do this exactly?
http://www.mcdonalds.com/us/en/promotions/quarter_pounder.html
How they did it exactly? Well let’s go through it in full detail. On second though, let’s not.
How they did it in general? With lots and lots of CSS3 and jQuery, where the various element sizes and opacities depend on the scoll position.