Ditto to the top border/banner.
Ditto to the 2 menus – it looks wrong
Ditto to the unnecessary border bar under the “More Products” button.
Additionally
I would move the 6 large product/tips icons and put them down the left hand side – you could make slide-outs from them on mouse actions (hover, click, etc) to give more info before the click-through.
Moving them would allow the forum/subscription/articles to move up your page. I would also replace the subscription section with your ‘latest tips’ section.
This is because you have 3 places to ‘connect with us’ on the same page – the central subscribe area, one in the header and one in the footer – keep them together, and not in the way of the site content (which is why people come to the site). Again you could have all that ‘connect with us’ information ‘grow’ out of the header via a button, mouse action, etc. (be careful not to overuse the same trick though) – have a look at how http://sharethis.com/ do their stuff.
Get the site to focus visitors on the content (or whatever ‘call to action’ you are currently promoting), use google fonts to spice up the typography – as google seems to be your sites’ focus – or any of the other typography sites around.
Good content + involved community = more visitors = more ‘likes and shares’ [and so on]
Well, you did ask!
Chris.
