Here’s an incomplete list of analytics tools I’ve personally used: Google Analytics, Alexa, Gauges, FullStory, NewRelic, and Woopra.
Perhaps you’ve used some others? Mixpanel, Heap, KISSmetrics, Rollbar?
They are all different and do interesting and valuable things for our businesses. Integrating them means integrating their third-party JavaScript into your site. What if you want to add one or remove one? You’re back in the code making all those adjustments. And heaven forbid one of them updates its API…you’re on the hook for integration maintenance indefinitely.
Enter Segment.
Segment is the data hub that routes your data directly to these analytics tools (and hundreds of others, for advertising, data warehousing, CRM and others). You’re still using your favorite tools, but you only have to integrate Segment into your site or apps. Segment then sends all the appropriate data to the other tools.
