{"id":367370,"date":"2022-08-10T07:30:01","date_gmt":"2022-08-10T14:30:01","guid":{"rendered":"https:\/\/css-tricks.com\/?p=367370"},"modified":"2022-08-10T07:30:05","modified_gmt":"2022-08-10T14:30:05","slug":"designing-for-long-form-articles","status":"publish","type":"post","link":"https:\/\/css-tricks.com\/designing-for-long-form-articles\/","title":{"rendered":"Designing for Long-Form Articles"},"content":{"rendered":"\n

Designing a beautiful \u201carticle\u201d is wrought with tons of considerations. Unlike, say, a homepage, a long-form article is less about designing an interface than it is designing text in a way that creates a relaxed and comfortable reading experience.<\/p>\n\n\n\n

That\u2019s because articles deal with long-form content which, in turn, tends to be valued by a \u201dtime on page\u201d interaction with users. We want someone to read a complete narrative. There\u2019s a natural space between the time someone lands on an article and reads all the words. And hopefully, that space is immersive enough to not only hold a user\u2019s, but provoke thoughts, ideas, and, possibly, actions. At least that\u2019s what I\u2019m hoping as I have your attention and you make your way through the very article you\u2019re reading.<\/p>\n\n\n\n

There\u2019s a balance. On one hand, we hear that \u201cno one reads the Internet.\u201d<\/a> On the other, a long-form article demands careful attention. Considering the current value of content marketing and the growing impatience in users, captivating readers for as long as possible should be a key concern. Let\u2019s take a look at some best practices and examples of incredible article pages to get a better idea of what makes a visually appealing reading experience for long-form articles (without sacrificing user experience), and how we can replicate the effects.<\/p>\n\n\n\n\n\n\n

Quick wins<\/h3>\n\n\n

Let me quickly list out what I think might already be obvious to many of you, but are effective things for content legibility:<\/p>\n\n\n\n