loads of off-site places<\/a> you can publish to. So many that I think publishers are saying: “whatever, just make it easy, and we’ll blast our content wherever you want.”<\/p>\n","protected":false},"excerpt":{"rendered":"I cannot tell if you AMP will shake out to have been a good or bad idea for the web. I can attempt to answer this question though: those sites don’t care where you read them. They just want people to read them. Read them. Like them. Trust them. So when they have something to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"sig_custom_text":"","sig_image_type":"featured-image","sig_custom_image":0,"sig_is_disabled":false,"inline_featured_image":false,"c2c_always_allow_admin_comments":false,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[17],"tags":[591],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":245682,"url":"https:\/\/css-tricks.com\/wordpress-apple-news-instant-articles-amp\/","url_meta":{"origin":246939,"position":0},"title":"From WordPress to Apple News, Instant Articles, and AMP","date":"September 19, 2016","format":false,"excerpt":"I managed to get CSS-Tricks publishing to Apple News (example link), Instant Articles (example link), and AMP (example link). The linked up article is a writeup of how that all works, starting with this self-hosted WordPress site. Feel free to yell at me for promoting walled gardens and ruining the\u2026","rel":"","context":"In "Link"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":252793,"url":"https:\/\/css-tricks.com\/need-catch-amp-debate\/","url_meta":{"origin":246939,"position":1},"title":"Need to Catch Up on the AMP Debate?","date":"March 22, 2017","format":false,"excerpt":"The subject of AMP came up at a meetup I was at the other day. It came up in a \"Hey have y'all seen this thing yet?\" context. Some people have heard of it, some hadn't. 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AMP\u2026","rel":"","context":"In "Article"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/css-tricks.com\/wp-content\/uploads\/2018\/02\/google-amp-pattern.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":269083,"url":"https:\/\/css-tricks.com\/catching-up-on-amp-news\/","url_meta":{"origin":246939,"position":3},"title":"Catching up on AMP News","date":"April 2, 2018","format":false,"excerpt":"The big news since we last talked about AMP is that the AMP team announced that there will be a way for non-AMP sites to make their way into the coveted Google search results carousel. Malte Ubl: Based on what we learned from AMP, we now feel ready to take\u2026","rel":"","context":"In "Article"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/css-tricks.com\/wp-content\/uploads\/2018\/02\/google-amp-pattern.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":250805,"url":"https:\/\/css-tricks.com\/shoptalk-248-amp\/","url_meta":{"origin":246939,"position":4},"title":"ShopTalk 248: AMP","date":"February 1, 2017","format":false,"excerpt":"AMP is wildly polarizing. Huge tech companies evangelize for it. It has loads of tech partners and loads of publishers using it. Well-respected companies are building things for it. There is also a ton of backlash. It's too easy to break. It gives Google far too much control. It's not\u2026","rel":"","context":"In "Link"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":267394,"url":"https:\/\/css-tricks.com\/amp-news\/","url_meta":{"origin":246939,"position":5},"title":"AMP News","date":"February 26, 2018","format":false,"excerpt":"AMP is controversial, to say the least. Dave and I did a show on it about a year ago that to me felt fairly balanced in addressing some of the issues. Let's cover some recent news and responses. One thing that isn't usually controversial: it's fast. 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