strategy

On Writing Feature Requirements

I have been asked to lead product development on a team. This is somewhat of a new journey for me because I'm generally used to calling myself a web designer rather than a product manager or strategist.

The toughest part of this job for me has been organizing my thoughts. I've written an executive summary for the product we're building, done some competitive research and even dusted off my limited MBA education for a SWOT analysis. Oh yeah, now it looks like I know what I'm doing!

Many of us who read CSS-Tricks with any sort of regularity likely have to think strategically to do our jobs, whether it's in design, development, or both. What I've found, however, is that thinking strategically is a whole lot different than acting strategically. (more…)

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