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Using Structured Data to Enhance Search Engine Optimization

SEO is often considered the snake oil of the web. How many times have you scrolled through attention-grabbing headlines on know how to improve your SEO? Everyone and their uncle seems to have some “magic” cure to land high in search results and turn impressions into conversions. Sifting through so much noise on the topic can cause us to miss true gems that might be right under our nose.

We’re going to look at one such gem in this article: … Read article “Using Structured Data to Enhance Search Engine Optimization”

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How Google PageSpeed Works: Improve Your Score and Search Engine Ranking

In this article, we uncover how PageSpeed calculates it’s critical speed score.

It’s no secret that speed has become a crucial factor in increasing revenue and lowering abandonment rates. Now that Google uses page speed as a ranking factor, many organizations have become laser-focused on performance.

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SEO and Location

This is just a baby thought I had about SEO.

I overheard some folks at the gym I go to talking about SEO. It was a part-owner of the gym, talking about an SEO firm they were in contact with to help them with the gym website and reaching more people. A concern all businesses share: how do we sell to more people.… Read article “SEO and Location”