redesign

Financial Times Redesign

Late last year the team at the Financial Times launched a redesign that focused specifically on web performance and improving the user experience. And so in a post detailing their findings, James Webb writes about how this design impacted their business:

We wanted to keep page load time to an absolute minimum; our target was to become the fastest site in the publishing industry.

To emphasize the importance of a faster website to key internal stakeholders, we had to understand the true impact site speed had on user engagement. Fortunately, our analytics team had developed a sophisticated internal engagement metric that accurately predicts the likelihood of renewing a subscription.

Through a rough a series of A/B tests, we slowed the site down to see how site speed correlates to the loss of engagement and revenue. Test results showed that for every one-second increase in speed, our engagement score increased by 5%. In subscription and ads inventory, this translates into millions in revenue. Speed therefore became a principal element of the site.

If you find case studies like this useful, see WPO Stats.

The Next Smashing Magazine

Congrats to the big team over there assembled to take on this major redesign process. Unlike our redesigns around here that are usually more like realignments with minor dev work and UX sprinkles each iteration, this was a ground-up rebuild for them. They migrated a bunch of different platforms all into one, a static-site based system with all front end APIs. It's gotta feel good to pull all that stuff into one system. I remember when I used to have four different systems around here (WordPress, Forums (various), eCommerce (various), and some raw PHP stuff) and the good feeling it was to get it all yanked in under one WordPress roof.

Redesign v15 Notes

Little redesign around here. As ever, it's just a start. It will ebb and flow in the weeks, months, and years to come.

There are bugs! There are little differences that might take a tiny bit of getting used to! You're always welcome to contact us and report bugs or let us know what you think. You know how a lot of people are all like "all websites are the same!", well, some things are different here quite on purpose.

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