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CSS Animations and Transitions in Email

We don't generally think of CSS animations or transitions inside of email, or really any movement at all outside of an awkward occasional GIF. But there is really no reason you can't use them inside HTML emails, particularly if you do it in a progressive enhancement-friendly way. Like, you could style a link with a hover state and a shaking animation, but if the animation (or even the hover) doesn't work, it's still a functional link. Heck, you can … Read article

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HTML Email and Accessibility

You love HTML emails, don't you?

As a developer, probably not... but subscribers absolutely do. They devour them, consume them on every device known to man, and drive a hell of a lot of revenue for companies that take their email marketing seriously.

But most web developers tasked with building HTML emails merely want to get them out the door as quickly as possible and move on to more interesting assignments. Despite email's perennial value for subscribers, tight timelines, and … Read article

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The All-New Guide to CSS Support in Email

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The Tools of an HTML Email Workflow

Last week's ShopTalk Show was all about HTML Email. It's such a fascinating subject, as technically it is front-end web development, but it almost feels like a bizarro alternate universe.

We have dozens of browsers to worry about, they have hundreds of clients to consider. We worry about whether fancy new APIs are supported, they worry about whether padding is supported. We have grid layout, they have.... grid layout?!

It's tempting to make the joke: "It's coding like it's 1999!"Read article

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