On the regular web (I suppose) we handle “dark mode” with the CSS
prefers-color-scheme media query. But, and to nobody’s surprise, it’s way weirder in the land of HTML email. The weirdness is that across different email clients, they handle the dark mode thing differently, starting with the fact that the email client itself might have its own toggle for dark mode.… Read article “The Ultimate Guide to Dark Mode for Email Marketers”
Here’s the setup: You need a service to help you send the email. Let’s just pick Sparkpost out of a hat. There are a number of them, … Read article “Netlify Functions for Sending Emails”
I like Gutenberg, the new WordPress editor. I’m not oblivious to all the conversation around accessibility, UX, and readiness, but I know how hard it is to ship software and I’m glad WordPress got it out the door. Now it can evolve for the better.
I see a lot of benefit to block-based editors. Some of my favorite editors that I use every day, Notion and Dropbox Paper, are block-based in their own ways and I find it effective. In … Read article “A Gutenburg-Powered Newsletter”
Implementing responsive email design can be a bit of a drag. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks.
But there’s hope! We have tools available that can make building email much easier and more like coding a modern site. Let’s take a look at a couple of different frameworks that set out to simplify things for us.… Read article “Choosing a Responsive Email Framework: MJML vs. Foundation for Emails”
You don’t often think of email as something you pay to get. If anything, most people would pay to get less of it. Of course, there are always emails you like to get and opt into on purpose. We have a newsletter right here on CSS-Tricks that we really try to make worth reading. It’s free, like the vast majority of email newsletters. We hope it helps a bit with engagement and we make it worth doing financially by showing … Read article “On Paid Newsletters: An Interview With Adam Roberts of SitePoint’s Versioning”
I bet y’all know that apps like Campaign Monitor and MailChimp have visual email builders built right into them. You drag and drop different types of content right into a layout. You edit text right within the email. It’s nice. It’s a lot nicer than editing the quagmire of HTML underneath, anyway!
But not everybody needs all the rest of the features that those apps bring, like list management and the actual sending of the email. Perhaps you have an … Read article “Visual Email Builder Apps”
Last week’s ShopTalk Show was all about HTML Email. It’s such a fascinating subject, as technically it is front-end web development, but it almost feels like a bizarro alternate universe.
We have dozens of browsers to worry about, they have hundreds of clients to consider. We worry about whether fancy new APIs are supported, they worry about whether padding is supported. We have grid layout, they have…. grid layout?!
It’s tempting to make the joke: “It’s coding like it’s 1999!”… Read article “The Tools of an HTML Email Workflow”