Museum of Websites

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Robin Rendle on

The team at Kapwing has collected a lot of images from the Internet Archive’s Wayback Machine and presented a history of how the homepage of popular websites like Google and the New York Times have changed over time. It’s super interesting.

I particularly love how Amazon has evolved from a super high information dense webpage that sort of looks like a blog to basically a giant carousel that takes over the whole screen.

A screenshot of the Amazon.com homepage from 1999 showing a lot of text next to another screenshot of the homepage in 2018 showing a clean design with a focus on product images.

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