By starting out with content strategy, the things that we learn here can help inform visual design choices later to come. We got a lot more from this than that, but it’s good that this got to happen early in the process instead of late.
We talk about:
- Starting with inventory, goals, and a survey to understand the readers. Here are the survey results.
- Diving into analytics and why going in with something to prove is best.
- Figuring out engagement through analytics / User expectations
- Topical browsing and internal search by topic.
- The problem we have with blog post analytics and the current URL structure.
- Google AdPlanner Tool == useful. We use it to compare similar sites to CSS-Tricks.
- Difficultly in getting from certain types of content to others.
- Crosslinking, starting with the most popular.
- Outbrain. What you might want to read next links.
- Yoast’s tagging tool.
- Weekly posting schedule.
- Curating conversations, “what’s hot”.
- How Almanac isn’t a great name (sorry Erin!)
- Pre-posting checklist.
The file below is the result of a shared Google Doc where Erin and I worked back and forth while doing the content strategy work.