Does anyone know of any websites that show real results for social media marketing using sites such as Twitter and Facebook?
It seems like everything I come across is either trying to sell me some garbage or it just tells me I should be using FB/Twitter (Which I know).
I would like to find some good solid numbers/figures to show clients and maybe some before and after results.
This is a subject I’m finding myself more in the middle of as well. I’m really curious as to what other people think.
Personally, I feel like social media is mainly a buzz term. How many people do you know who have expendable income “like” the businesses on FB that they do business with? I don’t know any. I can understand being a friend of something like Jamba Juice, where I can find maybe a coupon the next time I go to the mall.
I also think people who use social media, like facebook or twitter, are resistant to any kind of message that’s trying to sell them something. They’re social animals looking for a social outlet. So what they are looking for is connection. Best Buy doesn’t have any real ability to connect with people. But they DO need brand name awareness, which they can get on FB for instance.
Remember when blogs came out? All of a sudden it was like “Holy cow I need a freaking blog!” And then a ton of business owners who have no interest in blogs or idea how to blog properly tried to blog, and it resulted in a bunch of useless information that happened very infrequently and didn’t help them at all. But what emerged was an entire culture, or outlet, of successful bloggers who legitimately had a well produced product that other people wanted to see/read. Now, we’re post blog – and all those businesses are still around, and realizing that a terribly executed blog is far worse than no blog at all.
I feel like we’re now figuring out what real life looks like + social media. What makes sense? What can I actually accomplish? Can I really connect with people? Do I even have a product that connects with people? Maybe twitter isn’t a vehicle for news, but maybe it’s a way for a plumbing company to communicate with all of their employees in the field.
Interesting discussion. I think however whilst it may be true that you, or I, or indeed probably the majority of the readers of this web-dev specific tech-savvy site would resist being marketed/sold to through Social Media etc, there certainly are punters out there who will. Millions of them. I personally would never read, let alone buy from a junk mail leaflet through my postbox, or an unsolicited sales email or phone call, but millions of people do, it’s all about percentages, that even just 1% will buy, and that makes it worth it. I’m not advocating these last three as worthy marketing avenues for the likes of ourselves (though they may be!), but all business sectors, sme’s to largest corporates, are increasing their usage of social media marketing for extra market reach, so if your competitors are doing it and you aren’t your naturally going to have less reach than them; how successful in roi they are, as this following article points out, is still hard to gauge.
Personally though I’d rather be involved in as many marketing avenues (appropriate to our ‘product’) available to us as possible than exclude some in case they’re just a latest, passing fad (which incidentally, in my humble opinion I’m *pretty* sure they’re not). If you’re putting your company’s services under the noses of, say, 5,000 potential customers using traditional marketing methods, but possibly, say, a million using every possible marketing method including social media, and you get a positive response from just 1%, well, to me it’s a no-brainer.
All just my opinion, and being in a similar situation as you both, have found social media marketing more and more impossible to ignore (though as you can tell I’ve never wanted to, nor believe we should ignore). A couple more articles I’d bookmarked over the past months which might be further reading of interest…
I definitely agree with you on both the numbers game of statistics and also on corporations. Big corps NEED to hit social media continually to keep that brand name awareness in front of people. How else will each passing generation know Coca Cola is the only drink for them? :)
I’d expect any somewhat large company both to need continual social media support and to have dedicated staff to make it happen.
I suppose any advertising you do at all is based on the principle of the conversions to leads ratios. I’m just noticing that it’s becoming very hard to gauge exactly what kind of return is coming from social media outlets.
I just think that for smaller companies, the discussion becomes far different. A small business has the advantage of actually being able to connect with people and interact with a local community. So their social media exposure takes on a much different role than Best Buy, or Pepsi would.
Web developers are becoming more crucial for this reason. Someone hears “social media” and they immediately feel this need to be on facebook. They don’t know how to work it, or what people are doing there, so they fumble around and don’t have a clear direction. The alternative is to simply advertise in social media outlets, like facebooks pay-per-click style campaigns, which seem to be giving a little less of a return as Google’s.
Good links though.. this is definitely an area I want to get more proficient in.
I do agree it’s somewhat of a different challenge for small business in it’s approach and use of social media to the ‘coca-cola corporates’ who have whole teams of people in each country solely dedicated to socially marketing their brand, but nonetheless I don’t think there’s anything to stop sme’s spreading their marketing wings into social media even if it is to a far lesser investment degree. My view is that it’s small steps needed; there’s little to prevent the start-up from at least having an initial start-low-investment presence on Facebook, Twitter, and more critically, Linked-in, where the benefit lies less so in attempting global brand awareness but more in networking and relationship building close to home, as you rightly say, in the local communities they reside.
Most of the people that I design sites for are small businesses. It’s my suspicion that most of them only want to have any kind of social marketing because: A) Like it was mentioned earlier with blogs, it’s the ‘new’ thing. B) They are too slack/cheap to pay for any other type of marketing (whether print, radio or TV). I’ll also go on a limb and say that none of them will update their Twitter or Facebook accounts, much like they wouldn’t update their blogs if they had one.
However, this doesn’t change the fact that I/we need to have as much ammo as we can carry in regards to how to track leads, ROI, traffic from those sites and the like.
Throwing out numbers is one thing but being able to explain the how and why is what I can use to either help push along or drive a client away from Facebook/Twitter.
(EDIT-BY-MOD: This is in response to previous delete post from a Spam SEO company :) – Rob)
Take a good look folks – this right here is the SEO strategy a lot of our clients pay top dollar for. More than likely this post will be gone soon, and “jamescarter” will report to their client that this is part of the magic. I think it’s important to talk to our clients about what they actually get when they engage a company and pay for this kind of stuff and education is key for business owners that wouldn’t otherwise know the difference.
I always advise clients to engage in social media for its intended purpose – to engage and converse with existing and potential clients, not to turn it into a spam wall of their products, but rather making and joining conversations related to their company.
SEO and social media are two different structures, sure there’s overlap but the intended uses are vastly different and it’s our job to explain that to clients.
This actually just inspired me to write a blog post, basically a written down version of what I talk to my clients about, feel free to borrow any ideas! (Or tell me if I’m wrong of course) – http://unleash-it.co.uk/news/social-media-strategy
@danieldatton – Absolutely agree with the likes amounts etc. While they can be a good indicator of opinion – are they really converting customers? Would you rather have 100,000 twitter followers who don’t buy anything, or would you rather have 10 that are loyal customers.
Quantity is irrelevant, quality in social media is super important.
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