• # January 14, 2013 at 6:36 am

    Hi guys,

    Should we, as web designers, be offering clients responsiveness to websites as an optional extra which they can pay for, included as part of every website or as a package in itself (i.e static site, cms site, responsive site).

    As it stands I have not been charging clients for making their websites responsive but am not sure if I am at a loss by doing so?


    # January 14, 2013 at 7:05 am

    If it takes you more time then you should be charging for it. If you are doing it for free for a few clients then make them aware of it, and use those sites in your portfolio to sell responsive sites to new clients.

    # January 14, 2013 at 7:22 am

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    I disagree with @notfilc. In my opinion, responsive design is just part of doing your job properly. Of course, if you charge on a per hour basis, then you will be charging more for it anyway.

    # January 14, 2013 at 7:25 am

    Not sure if I agree with that – in some cases a whole separate mobile site would be more appropriate – should that be at no extra charge too? Anything that takes more time should cost more.

    If you were charging £1000 for a website before you started doing responsive, you should keep that rate for non-responsive. I don’t think you should start spending more time for the same amount of money just because of a new web development trend.

    # January 14, 2013 at 7:51 am

    calling responsive web design a trend makes it sound as if its something thats a passing design fad, simply its not, a few years back you could have gotten away with a static sized site how ever most likely you’d have built your design around either the common average desktop resolution or some lower common resolution and as resolutions only tended to get bigger, you’d be safe. But then mobile devices came along and basically threw the rules out the window. Not catering for mobile devices these days is kinda like deciding to ignore the design quirks one of the major 5 browser’s.

    As for a mobile site vs responsive design, responsive wins out because a) you don’t have to maintain and update two sites b) some of the big player’s have come down on the side of preference of responsive design.

    Having said that, responsive design does take more time than simply a static site, far more testing tweaking and lateral thinking, idealy it should be part of your standard package it should be the norm for designers to consider mobile devices now just look at how many smart phones you see when you walk down the street or look at brwoser statstics. But its going to take some time for that to completely sink in across the community and ofcourse its going to cost a bit more, my opinion is that it should be part of your standard sales pitch but give the client an opt out rather than an opt in, and explain to them the advantages of having a responsive freindly site.

    # January 14, 2013 at 9:05 am

    I made the decision (rightfully so) for Unleash not to charge extra and just include it in the regular pricing.

    @joshuanhibbert is right – responsive web design is web design now, charging extra is charging extra to do the job properly.

    # January 14, 2013 at 10:48 am

    @AndyHowells but do you charge by time? because if you are then you are charging for it. @ToxicFire – there are situations where a separate mobile site is more appropriate – if you’re a listener of shoptalkshow then Chris explains this quite well.

    I’d guarantee you that more than 90% of new site builds are still not responsive, so I don’t think it’s the norm yet.

    Personally, I like to create responsive designs but doing work for less money to give the client a responsive design seems like poor business sense to me. So a website that maybe took you 14 days work non responsive now might take 16 responsive – would that be the same price?

    # January 14, 2013 at 10:53 am

    Would you charge extra to make the website compatible with IE7 & up?

    # January 14, 2013 at 10:57 am

    We take cross browser testing/development in to account when pricing a job, so not directly charged but the time for doing that work is still charged for.

    # January 14, 2013 at 11:10 am

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    Testing in IE7 & up is making sure the website is functional though, a non-responsive website stil functions on mobiles/tablets

    # January 14, 2013 at 11:47 am

    How do you currently charge @jshjohnson? by time or just a flat rate for the project?

    # January 14, 2013 at 11:48 am

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    I used to charge a flat rate but recently I have been charging by hour.

    # January 14, 2013 at 11:55 am

    If it’s by the hour then you’re fine really, as long as you log all of your hours accurately.

    # January 14, 2013 at 12:50 pm

    >responsive web design is web design now

    It is part of web design, sure. But not every project requires it.

    If you know that the project should be scaled to other devices then you should be developing that way from the beginning.

    # January 14, 2013 at 1:36 pm

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    I think if it is an aspect of our job now then we should surely offer old clients it for free then?

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