Logo critique

[uneart]

@chrisburton I don’t really get what you mean with tail. I’m not a native speaker so it might just be me interpreting the wrong thing. Sorry for beeing stupid about that ;)

[chrisburton]

@uneart Look at the green part of the bottom ‘a’. That’s a tail.

http://3.bp.blogspot.com/_ZZbwGoG06VI/TNq0tQ09zkI/AAAAAAAAAII/SZ8WMKPryD4/s1600/typography-anatomy_b.gif

[uneart]

@chrisburton Thanks clearing that up. But wouldn’t that be a bit like adding serifs? I really want to keep the style as simple as possible. Sorry I’m not a typo guy at all.

[chrisburton]

No. Tails are not the same as serifs.

[uneart]

@chrisburton
Just read some stuff about all those typography terms and realised how stupid my last sentence was, it’s already late in Europe ;) I’m still strugling with the tail idea, sketched a bit but got nothing good going so far.

I did try that stroke idea though and I like the look of it. Not sure it that really solves the readability problem, maybe a bit. Played around with the color a bit as well. [Here it is.](http://db.tt/sWgYhGfC “”)

By the way: Thank you for taking your time to help me out here I apreciate it a lot. I hope there will a point in the future when I can return the favor.

[chrisburton]

@uneart Hey, it’s my pleasure. I don’t know. I think the ‘a’ still needs improvement for legibility purposes.

The logo I’m thinking of starts with a ‘c’ and it’s somewhat similar to yours but in script form. Hopefully someone sees this and posts a link. It’s bugging me.

[uneart]

I wonder if I should maybe just go with a “normal” semibold script font to assure readability?!

[Chris Coyier]

One of the first things I saw that would be possible point of improvement is the gaps in the e and the a are so different. Maybe if they were the same distance apart it would lend consistency. I’m not much of a typographer though.

Love the critique discussion! And I love seeing hand crafted logos with hand crafted type.

[chrisburton]

@uneart What do you think about turning that ‘a’ into a double-story?

Note: If you go this route, you will most likely have to give all the characters some weight variations.

[uneart]

@chriscoyier Thanks for the additional input, I’ll give that a shot. I’m not at all a typo guy as well but I at least want to try to solve this with something selfmade. Having watched countless screencasts and talks by you and now getting comments from you about my own little project here… love it ;)

@chrisburton I guess that would change the style of the typeface fundamentally but I kinda like the idea of it beeing a bit more “fluid”.

Oh, that logo project will cost me some freetime :D Sometimes I find myself wondering if I should work on the name itself again (I have it since about 1,5 yrs) because it sure causes some legibility problems by beeing a non-word.

[chrisburton]

If your logo is drawn in Illustrator or by hand, it’s not a typeface. Just wanted to throw that out there.

Well you’re only giving the letters a negative line space so you’re not really joining the strokes. There are a number of ways to tweak this for better legibility but you should be consistent in the process.

[uneart]

@chrisburton Sorry for beeing stupid again, it is not a typeface but I think you still understood it.

I’ll see if my (still very limited) skillset can produce something better.

[ChadL]

sometime simplifying the shapes down can help. And then finding their small distinctions.

hope this helps

http://db.tt/W1bu8dLJ

[rctonnie]

I would say it looks great… very savvy design, but actually practically difficult to read what that word is.

[marshallford]

Just one point to make: If your brand or company name isn’t a common noun like dog, clock, or design make sure the text is readable and very clear.

[Author]

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