Logo critique

[uneart]

Hey guys,

I’m currently redesigning my logo and as I’ve been staring at all the different variants for many hours now, I just wanted to get a bit of feedback on my latest one to see how people like/dislike it.

[Here it is.](http://db.tt/FUJYOnOF “”)

I appreciate any constructive feedback, thanks :)

[chrisburton]

Not a bad start. A few things I noticed is that you’re applying shadows where they don’t need to be placed (‘t’) and somewhat incorrectly. I would also change the letter placements (basically opposite of what they are now). Additionally, I would probably go with an alternative typeface on “WEBDESIGN” and “WORDPRESS”. Preferably a slab serif.

[uneart]

Thanks Chris,

I guess with letter placement you mean that U should be above N, N above E and so forth?
For the “webdesign” and “wordpress” I wanted to use a webfont so I can later use the real typeface on my website. Any suggestions for nice slab serif webfont? It is Droid Sans at the moment.

EDIT: I tried Museo Slab as a typeface which I think fits not too bad in there. But I’m still not really sure about those shadows. I got two variants [here](http://db.tt/LvHDuyY9).

[TheDoc]

I’m not sure I can quite read it. Is it “uneart?

[chrisburton]

Like @jshjohnson, I’m going to disagree with myself also on the letter placement. The top looks better.

Hmm. You might want to try small-caps for “WEBDESIGN” and “WORDPRESS” since the cap-height seems too much compared to the above lettering.

There are kerning issues (see ‘e’ compared to the rest) but I think if you fix that it will be even more illegible. The shadow needs to be worked on as well.

[uneart]

@TheDoc that is correct, but I guess readability might be a problem.

@chrisburton I noticed that the ‘e’ is not positioned correctly in terms of kerning but when it is, the whole thing is illegible like you said. Sometimes I feel like I have no clue about typography at all. I just play around with it until I think it looks right.

Oh man… this one’s gonna be tough

[chrisburton]

@uneart

> I just play around with it until I think it looks right

That’s a process of typography. You might want to think about joining these letters into a script. It may produce a more legible result.

[uneart]

@chrisburton Do you mean just merging the letters into each other or can you explain that script idea a bit more? I tried merging U and N before cause they share the same vertical line but it was even less legible.

[chrisburton]

Connecting the strokes is what I’m referring to. Did you draw this? There’s one logo in my head that would be a perfect example for me to show, if only I could remember the exact site.

[uneart]

I sketched it out on paper and then just grabbed the pen tool in Illustrator and drew it, yes. I had something like [this](http://db.tt/PZcuRxwj “”) but I think the U and N are not seperated enough to be legible.

[chrisburton]

You could try putting a tail on the ‘u’ and extending that into the shoulder of the ‘n’.

[dougoftheabaci]

While I agree with the others that details are highly important, my piece of critique goes another direction: I can’t read the name. “Uneort”? “Uneart”? “Unemt”?

After seeing the original concept I was able to get it but as it is I couldn’t read it. I think you need to tweak the letterforms, especially the A.

[chrisburton]

Hmm. I don’t see an ‘m’ in any of the examples.

[uneart]

@chrisburton Well I tweaked around a bit trying to merge the letters in a better way. But I’m not sure it got better… [There you go](http://db.tt/5RKCJ9uv “”)

@dougoftheabaci Thanks for your comment. I’m aware of the readability problem, can’t figure out a good solution so far.

[chrisburton]

@uneart I like the original better than that example. I think if you give some of the appropriate letters a tail, you can connect them there. That might help the legibility.

You could even try giving the letters a white stroke, expand the appearance and then Cntrl + Click on the stroke and trim it.

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