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I agree with @trak. Furthermore, ultimately what you are investing in is yourself. You need to stop thinking in terms of ‘how can I save money’. Instead you need to think about how the person you’re hiring to do these jobs will make you money. Do they have professional skills? Are they creative enough to make users want to buy the product without being deceptive?

Grabbing a pre-made theme and slapping some content on it won’t achieve the above. Instead it’s just another boring website.