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I also just think sales might be down for many people in general. I think the store is heads and shoulders above so many ecommerce solutions out there. Of course there are things that can improve and tweak, it can ALWAYS be better. But overall I think its a solid, slick and standup design, good job!

And yes, just give it time. And remember, nothing replaces good old fashioned marketing and traffic driving methods. Get some business cards floating around, post the site on Facebook, perhaps try and get a spot in a local publication’s business section. The beautiful part about ecommerce is the word of mouth can extend far beyond the local buzz.