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Well, it’s a NGO that helps people with cancer. So, I thought I should keep it simple.

thanks for your opinion. It is actually not polished. Will remember to give clients only polished designs in future. Also, I do agree that my typography skills aren’t the strongest.
I’m glad I posted in this forum. Helped me realize my shortcomings as a designer. More feedback would be welcome.
P.S. – Any good suggestion for a book on typography? Would prefer some recent book that has a lot of examples.