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In a perfect implementation (and haven’t yet had the client with the budget to look at this) your comments would exist on the site, but would also post to your FB page along with a link to the post, to get the best of both worlds. The sites I’ve used it on have certainly seen more cross promotion of their articles. You might hate it @AlenAbdula, but getting better cross-channel reach is the aim for most sites, and this is one way to achieve it.