Re: will redoing a website hurt your page rank on Google?

[AshtonSanders]

Just some quick notes:

Page rank is only one aspect of what google thinks about your site. It actually is an algorithm that calculates incoming links versus outgoing links. more info on wiki.

So, in theory your pagerank won’t change from a redesign unless you increase the number of outgoing links.

Also note, the public PR that you see in your browser only gets updated every 6 months or so, and is usually a month or two behind when it does get updated.

My biggest recommendation for redoing the site is to make sure you 301 redirect all the old pages to the corresponding new pages (or keep the page names the same).

From my experience, there’s always going to be a small dip in your SE rankings after a complete redo.