Like @Luminated said it’s about dollars. In an ideal world the value of talented designers and programmers would be understood by all. But for some companies they have $X to spend, and whatever $X buys them will suffice. And while it’s nice to think that ultimately that would bit them in the butt, the reality is that they often have clients who just want to pay $Y for services and are happy for what $Y will buy them.
There are employers who understand talent and quality, and there are clients who demand it and will pay for it. But there’s also a wide swath who understand those skills as commodities, to be gauged against a pricepoint.