If you have ever read a magazine of this nature – or in fact most magazines on a particular topic, the contents page is NEVER the first page. I am not completely sure why this is, but it doesn’t matter – we want our magazine to be as life-like as possible.
I am aware that the navigation may need some attention to have people drawn to it more. But the fact is that a lot of people, most people, recognise it is there and use it – i can tell this from the stats in google and the custom events recording.
I was thinking of a cookie-based pop-up that points the user to the navigation in at the top of the page on their first couple of visits.