We don’t ignore our device users. We have a viewport width setup which brings the whole page into screen, so the images can be seen at best and text can be zoomed into.
The reason we have not taken that any further is because we want to, at some stage, develop an app that will make browsing from mobile devices fun and easy.
We are not ignoring that 8% either, but like i said before, its not top of my list right now. The stats from their part shows that they aren’t being put off by the horizontal scrolling as they match up to everyone else.