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I do agree it’s somewhat of a different challenge for small business in it’s approach and use of social media to the ‘coca-cola corporates’ who have whole teams of people in each country solely dedicated to socially marketing their brand, but nonetheless I don’t think there’s anything to stop sme’s spreading their marketing wings into social media even if it is to a far lesser investment degree. My view is that it’s small steps needed; there’s little to prevent the start-up from at least having an initial start-low-investment presence on Facebook, Twitter, and more critically, Linked-in, where the benefit lies less so in attempting global brand awareness but more in networking and relationship building close to home, as you rightly say, in the local communities they reside.