Re: Social Marketing

[kevsyers]

Most of the people that I design sites for are small businesses. It’s my suspicion that most of them only want to have any kind of social marketing because: A) Like it was mentioned earlier with blogs, it’s the ‘new’ thing. B) They are too slack/cheap to pay for any other type of marketing (whether print, radio or TV). I’ll also go on a limb and say that none of them will update their Twitter or Facebook accounts, much like they wouldn’t update their blogs if they had one.

However, this doesn’t change the fact that I/we need to have as much ammo as we can carry in regards to how to track leads, ROI, traffic from those sites and the like.

Throwing out numbers is one thing but being able to explain the how and why is what I can use to either help push along or drive a client away from Facebook/Twitter.